Skip to content
Red Palm

For plumbing contractors

Be the plumber they call
at 11pm on a Sunday.

Emergency work goes to whoever shows up first and answers the phone. We build the search presence, the ads and the call handling that make that you — and we measure it in booked jobs, not clicks.

Start a projectSee plumbing results
Plumbingtestimonial
  • $330 → $51per PPC lead
  • 3 → 9trucks in year one
  • 6 yearsdoubling, consecutively

In this program

  • SEO
  • Google Ads
  • Local Services Ads
  • Google Business Profile
  • AI Visibility
  • Call Tracking
  • Answering Service
  • Reporting
On this page

The problem

The lead you lose is the one you never hear about.

A burst supply line is not a considered purchase. Someone stands in a wet hallway, searches, taps the first number that looks credible, and if it rings out they tap the next one. You never learn that call happened. It shows up as a quiet week, not as a missed opportunity.

So the work is in two places at once. Be the result they see — map pack, Local Services Ads, a site that loads before their patience runs out — and be the business that actually picks up when they call. Do one without the other and you are paying to generate calls for whoever answers faster.

  • Cost per lead

    $330$51

    Same market, same trucks.

  • Trucks on the road

    39

    Inside the first year.

  • Every call traced

    RingingBooked

    To a booked job, not a voicemail.

What we run for Plumbing

The whole stack, tuned for plumbing.

Bought separately these underperform. Run together, each one makes the next cheaper.

  1. 01

    Local Search & Map Pack

    Rank for “plumber near me”, “water heater replacement” and “emergency plumber” in the postcodes that actually produce paying work. Google Business Profile built and managed, local citations, review generation, backlinking and link detox where a past vendor left a mess.

  2. 02

    Google Ads & Local Services Ads

    PPC for the planned jobs — repipes, water heaters, sewer work — plus Local Services Ads, the Google Guaranteed badge that sits above everything else and charges per lead rather than per click. For emergency plumbing it is frequently the best dollar on the board.

  3. 03

    AI Visibility (GEO / AEO)

    “Who's the best plumber near me?” is now a question people ask ChatGPT and Google's AI Overviews, and the answer names three or four companies. We make sure you are one of them: crawler access, structured data for services, service area and hours, and the content the models actually cite.

  4. 04

    Website & Video

    A fast site built for someone standing in three inches of water — click-to-call above everything, service-area pages that rank, financing where the ticket is large. Plus video, because a face and a van close better than stock photography.

  5. 05

    Capture & Convert

    The after-hours emergency is your highest-value call and your most-missed one. Our AI answering service and trained CSRs pick up on the first ring, qualify the job, quote a ballpark and book it — then transcribe and score every call so you can see which campaigns produce work.

  6. 06

    Measurement & Growth

    Spend, leads, cost per lead, cost per acquisition, revenue and return on spend — one clean scorecard every month, plus a strategy call to decide what to scale and what to cut. You always know what a customer costs and what they're worth.

Proof, not adjectives

Plumbers, in their own words.

$330 → $51 per lead

The figure is published: one client went from $330 to $51 per PPC lead in the same market with the same trucks. The film beside it is a plumbing and electrical contractor talking about their own business — a separate client, not the one behind that number.

Straight answers

The questions a plumbing owner actually asks.

Before you hire any marketing agency, make sure you know these answers.

How do I stop losing after-hours calls?

Answer them. That sounds glib, but the maths is brutal: an emergency caller who reaches voicemail is a caller who has already dialled your competitor by the time you hear the message. Either staff it, or use an answering service that can qualify and book rather than take a name. We run the latter, transcribe every call, and score it so you can see what was won and what was fumbled.

What's Local Services Ads and do I need it?

It's the Google Guaranteed badge that sits at the very top of the results, above the map and the regular ads. You pay per lead rather than per click, and for emergency plumbing it is frequently the highest-ROI channel there is. If you're not running it, a competitor is appearing above you for your own customers.

Should I run ads or do SEO?

Both, in that order of urgency. Ads and Local Services Ads turn on tomorrow and fill the schedule now. SEO and the map pack take a few months but drive your cost per lead down over time so you're not renting every call forever. The goal is to lean less on paid each year, not more.

Why aren't AI agents recommending my business?

Usually one of two things. Your robots.txt is quietly blocking the AI crawlers — GPTBot, ClaudeBot and Google-Extended are blocked by default on a surprising number of sites — or your pages carry no structured data telling the model what you do, where you work and when you're open. Both are fixable, and most of your competitors haven't done it yet.

Do I own my accounts and website?

Yes. The site, the domain, the ad accounts, the Google Business Profile, the analytics — all in your name. You keep everything if you ever leave. Marketing built on a vendor's rented accounts is a hostage situation, and cleaning that up is half of what we get called in to do.

How fast will I see results?

Paid can produce booked jobs the first week. Local search moves in weeks for profile and citation work, months for content and links. Anyone promising page one in thirty days is selling something. We track booked jobs and cost per job from month one so you see the curve instead of taking it on faith.

What we run

Get found everywhere your customer looks. Then booked.

Bought separately they underperform. Run together, each one makes the next cheaper.

A Google search for electrician in Myrtle Beach: a client sits first in the business results with 4.9 stars from 4,100 reviews, open 24 hours, pinned on the map beside it.

One customer, six surfaces

They rarely arrive from one place. Each of these is a chance to be the name they remember — or the one they never saw.

  • GoogleBe found
  • AI answersBe recommended
  • YouTubeBe chosen
  • MapsBe local
  • Your websiteBuild trust
  • Booked jobsThe point

AI doesn't recommend businesses because they use the right keywords. It recommends businesses it understands. We structure your website with connected topics, schema, FAQs, entity relationships, and machine-readable content so Google AI, ChatGPT, Gemini, Perplexity, and future AI platforms can confidently understand — and recommend — your business.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Schema & Structured Data
  • Entity Optimization
  • FAQ Architecture
  • AI Citation Strategy

Check out our AI CSR

It never misses a call. That's money back on your table.

The calls that come in after hours mostly go to voicemail — where they quietly die. Our AI CSR picks up on the first ring, every single time, qualifies the job and books it. Every call it catches is revenue that would otherwise have gone to whoever answered first.

A CSR AI answering-service desk: an agent in a headset at her screen, with the booked conversation running beside her — I'd like to schedule an appointment.
Recorded call0:47
A recording of the agent. No customer details are spoken.

What it did

Length
—
Outcome
—
Window
—
  • Price question
  • Diagnostic fee
  • Two windows offered
  • Booked

    Every call is transcribed, scored and attributed, so you can see which campaigns produce booked jobs rather than just ringing phones.

    Reporting & ROI

    Every month, the money.

    Not a dashboard you never log into. Every campaign traced from the click or the call to the booked job and the revenue it produced.

    Every campaign is traced from the click or the call all the way to the booked job and the revenue it produced. You see which campaigns make money and which ones we’re about to kill — before you have to ask. Once a month we sit down, walk the numbers, and decide what to spend more on and what to cut.

    Put a dollar in, know exactly what comes back out.

    Monthly scorecard

    Your accounts, in your name.

    An illustrative sample month, showing spend, leads, booked jobs and the revenue produced.
    What you spent
    $8,400
    What it produced
    214
    $39
    96
    $87
    What came back
    $312,000

    Return on spend

    37×

    Tap or hover any line to see exactly what it counts — and what it deliberately does not.

    Illustrative sample — one month of a mid-size program, shown to make the format concrete. Your numbers will be your own.

    Start here

    Let’s start a conversation.

    A few questions, then a real answer from a person — and a 90-day teardown of what we’d change, whether or not you hire us.

    Check your own site

    How does your site actually hold up?

    One address, one test. Google loads your site on a throttled mid-range phone and reports what a real visitor gets, and at the same time we check whether AI agents are even allowed to read you. Takes about thirty seconds, and we don't keep the result.

    A finished site check on screen: an overall score of 78 percent, with performance, SEO, mobile, security and conversion each scored out of 100.

    Measured by Google PageSpeed Insights on a simulated mid-range phone. Where your site has enough traffic, the numbers are what real visitors actually experienced over the last 28 days; where it does not, they come from this single test run and are labelled as such. Thresholds are Google’s published Core Web Vitals bands.

    How it works

    Research. Build. Grow. Repeat.

    Every campaign follows the same proven process — designed to produce measurable, long-term growth.

    1. Step 1

      Research

      We uncover search demand, competitor gaps, customer questions, and AI opportunities before a single recommendation is made.

    2. Step 2

      Build

      We create one connected marketing system where SEO, AI Visibility, paid media, websites, content, and video all work together.

    3. Step 3

      Launch

      Every campaign is deployed with performance, visibility, and conversion in mind — across Google, AI, YouTube, and paid channels.

    4. Step 4

      Improve

      We measure everything, refine continuously, and help your business grow month after month through data-driven optimization.

    The stack behind it

    • SEO
    • Google Ads
    • Local Services Ads
    • AI Visibility
    • Google Business Profile
    • Answering Service
    • Video
    • Branding
    • Paid Social
    • Call Tracking
    • Reporting
    • Strategy

    Insights

    We publish what we know.

    Including the parts that cost us upsells — Domain Authority is not a ranking factor, and we will keep saying so.

    Start here

    Let's have a conversation.

    We'll come back with a 90-day teardown of exactly what we'd change for your plumbing business and in what order — whether or not you hire us.

    • No sequence, no dripA person reads it and replies within one business day.
    • The teardown is freeYou keep it whether or not you hire us.
    • We say what we would not doIncluding the work that would make us more money.