Skip to content
Red Palm

About Red Palm

A marketing team that counts
booked jobs.

Red Palm Studios is a small, senior team in Dallas. We run the search, the ads, the maps listing, the site and the phone as one system, and we report on it in the only unit that pays anybody's wages.

On this page

Why we exist

Most marketing reporting is built to be admired, not audited.

A business owner asks a simple question — what did I get for that money — and gets back a deck of impressions, reach, engagement and screenshots from software they do not use. Every number in it is real. None of them answers the question.

That gap is the whole reason this company exists. Not because the channels are complicated, but because almost nobody connects the click to the call, the call to the job on the schedule, and the job to the money in the account. It is harder to do and much harder to hide behind, which is why so few agencies bother.

So we work backwards from the booked job. Every channel we run has to justify itself against that number, and the ones that cannot get cut — including ours, if it comes to that. It makes for shorter meetings and better arguments.

How we work

Three things we will not do.

Stated as refusals rather than promises, because a refusal is something you can hold us to on the day it matters.

  1. 01

    The accounts are yours

    Ad accounts, analytics, the Business Profile, the domain — all in your name, all yours to take. We do not build a business on being difficult to leave.

  2. 02

    We report the money

    Spend, leads, booked jobs, cost per booked job, revenue. If a campaign is losing we say so in the meeting rather than burying it under an impressions chart.

  3. 03

    You talk to the people doing the work

    No account manager relaying your question to someone you have never met, and no ticket queue between a problem and the person who can fix it.

Who does the work

No account layer between you and the people doing the work.

A few of the people you'll actually be dealing with — not a switchboard, not an account manager relaying messages to someone you never meet.

There are decades of experience between us, and almost every key player has been with Red Palm for years. No egos, no drama, no horrible bosses — we work well together because we genuinely respect each other, and that is the same reason clients stay.

  • Daniel Molina

    Daniel Molina

    Founder & CEO

    Loves to listen to people's business goals and visions, and collaborate with them to make them a reality.

  • Chris Gray

    Chris Gray

    Co-Owner

    Over a decade deep in local marketing, Chris tells you what's actually working, what's wasting money, and what to do next. In plain English.

  • Brittany

    Brittany

    Chief Financial Officer

    Quite the organiser. Stationery supplies are like taking her to the candy store — and she likes candy too.

  • Justin

    Justin

    SEO & Dev Director

    Combines SEO, AI and programming expertise to uncover opportunities others overlook.

  • Thaddeus

    Thaddeus

    Director of Design

    You don't get to be an average designer working on Hollywood movie posters and album covers. Thaddeus isn't an average designer.

  • Raufun Nasim

    Raufun Nasim

    Software Engineer

    Bridges technical expertise with team goals, delivering solutions that drive real results.

  • Marisol

    Marisol

    Executive Assistant

    Keeps the day running behind the scenes — calendars, follow-ups, and the hundred small things that decide whether everything else happens on time.

  • Katie Stephens

    Katie Stephens

    Project Manager

    Serves as the central point of coordination between our clients and every team at Red Palm, keeping projects on track, communication clear, and results delivered on time.

Where we are

Dallas, Texas — and wherever your customers are searching.

We are based in Dallas and a good deal of our work is in Texas, which is how a team this size ends up knowing what a shoulder season does to an HVAC schedule or what a storm week does to a roofer’s phone. None of that is a geographic limit — the channels are the same in any market, and so is the reporting.

What we will say plainly: we take on a limited number of clients, and we will not run competing businesses in the same market and the same category. If your competitor got here first, we will tell you that on the first call rather than halfway through an onboarding.

What we can point at

  • $330 → $51

    cost per PPC lead, one client

  • 3 → 9

    trucks on the road in year one

  • 6 years

    of consecutive doubling

Three published client results. They are what we have permission to show, and they are all from home-service trades — so read them as evidence the approach works, not as a forecast for your category.

What we run

Get found everywhere your customer looks. Then booked.

Bought separately they underperform. Run together, each one makes the next cheaper.

A Google search for electrician in Myrtle Beach: a client sits first in the business results with 4.9 stars from 4,100 reviews, open 24 hours, pinned on the map beside it.

One customer, six surfaces

They rarely arrive from one place. Each of these is a chance to be the name they remember — or the one they never saw.

  • GoogleBe found
  • AI answersBe recommended
  • YouTubeBe chosen
  • MapsBe local
  • Your websiteBuild trust
  • Booked jobsThe point

AI doesn't recommend businesses because they use the right keywords. It recommends businesses it understands. We structure your website with connected topics, schema, FAQs, entity relationships, and machine-readable content so Google AI, ChatGPT, Gemini, Perplexity, and future AI platforms can confidently understand — and recommend — your business.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Schema & Structured Data
  • Entity Optimization
  • FAQ Architecture
  • AI Citation Strategy

Check out our AI CSR

It never misses a call. That's money back on your table.

The calls that come in after hours mostly go to voicemail — where they quietly die. Our AI CSR picks up on the first ring, every single time, qualifies the job and books it. Every call it catches is revenue that would otherwise have gone to whoever answered first.

A CSR AI answering-service desk: an agent in a headset at her screen, with the booked conversation running beside her — I'd like to schedule an appointment.
Recorded call0:47
A recording of the agent. No customer details are spoken.

What it did

Length
—
Outcome
—
Window
—
  • Price question
  • Diagnostic fee
  • Two windows offered
  • Booked

    Every call is transcribed, scored and attributed, so you can see which campaigns produce booked jobs rather than just ringing phones.

    Reporting & ROI

    You'll always know what a customer costs — and what they're worth.

    No vanity metrics. No “impressions are up.” Every month you see the money: what you spent, what came back, and what each booked job cost to win.

    Every campaign is traced from the click or the call all the way to the booked job and the revenue it produced. You see which campaigns make money and which ones we’re about to kill — before you have to ask. Once a month we sit down, walk the numbers, and decide what to spend more on and what to cut.

    Put a dollar in, know exactly what comes back out.

    Monthly scorecard

    Your accounts, in your name.

    An illustrative sample month, showing spend, leads, booked jobs and the revenue produced.
    What you spent
    $8,400
    What it produced
    214
    $39
    96
    $87
    What came back
    $312,000

    Return on spend

    37×

    Tap or hover any line to see exactly what it counts — and what it deliberately does not.

    Illustrative sample — one month of a mid-size program, shown to make the format concrete. Your numbers will be your own.

    Start here

    Let’s start a conversation.

    A few questions, then a real answer from a person — and a 90-day teardown of what we’d change, whether or not you hire us.

    Check your own site

    How does your site actually hold up?

    One address, one test. Google loads your site on a throttled mid-range phone and reports what a real visitor gets, and at the same time we check whether AI agents are even allowed to read you. Takes about thirty seconds, and we don't keep the result.

    A finished site check on screen: an overall score of 78 percent, with performance, SEO, mobile, security and conversion each scored out of 100.

    Measured by Google PageSpeed Insights on a simulated mid-range phone. Where your site has enough traffic, the numbers are what real visitors actually experienced over the last 28 days; where it does not, they come from this single test run and are labelled as such. Thresholds are Google’s published Core Web Vitals bands.

    How it works

    Research. Build. Grow. Repeat.

    Every campaign follows the same proven process — designed to produce measurable, long-term growth.

    1. Step 1

      Research

      We uncover search demand, competitor gaps, customer questions, and AI opportunities before a single recommendation is made.

    2. Step 2

      Build

      We create one connected marketing system where SEO, AI Visibility, paid media, websites, content, and video all work together.

    3. Step 3

      Launch

      Every campaign is deployed with performance, visibility, and conversion in mind — across Google, AI, YouTube, and paid channels.

    4. Step 4

      Improve

      We measure everything, refine continuously, and help your business grow month after month through data-driven optimization.

    The stack behind it

    • SEO
    • Google Ads
    • Local Services Ads
    • AI Visibility
    • Google Business Profile
    • Answering Service
    • Video
    • Branding
    • Paid Social
    • Call Tracking
    • Reporting
    • Strategy

    Insights

    We publish what we know.

    Including the parts that cost us upsells — Domain Authority is not a ranking factor, and we will keep saying so.

    Start here

    Let's have a conversation.

    Tell us what you sell and what a good month looks like. We'll come back with a 90-day teardown of what we would change and in what order — whether or not you hire us.

    • No sequence, no dripA person reads it and replies within one business day.
    • The teardown is freeYou keep it whether or not you hire us.
    • We say what we would not doIncluding the work that would make us more money.