Franchise networks
One marketing system. Every location. Priced per location.
Local SEO, Google Business Profile, AI visibility, call tracking and one dashboard for the whole network. For any franchise brand whose customers search locally before they buy. Built by people who have run it for national franchise brands for 20 years. Measured in booked appointments and jobs, not impressions.
IFA member · Local-search franchise networks of 10 to 500+ locations · No long-term contract
| Monthly report · one location | This month | vs last month |
|---|---|---|
| Booked jobs | 148 | +22% |
| New customers | 91 | +17% |
| Cost per lead | $31 | −9% |
| Return on spend | 14:1 | +3.2 |
| AI describes you correctly | Yes | 2 fixes made |
Example numbers · emailed automatically every month, per location
Why franchisors call us
We've run it at network scale. In the hardest category there is.
Locations
30+
franchise locations run at once across national brands. Home services is the most competitive local-search category on earth. If the system wins there, it wins for a dental group or a med spa.
Booked-job return
22:1
tracked for a multi-location HVAC operator. Same tracking stack, same definition of a result, on every location.
Track record
20 yrs
running local search for franchise brands and independents. The playbook is written down. The system runs it.
Local search works the same way for a plumber, a dentist, a salon and a gym: Google Maps, reviews, and now AI answers decide who gets the call. Franchise marketing usually fails one of two ways. Corporate runs one campaign that ignores local reality, or every owner hires a different vendor and nobody can tell what worked. We fix both: one system, local execution, and reporting that only counts what matters.
Any brand customers search for locally
- Plumbing
- HVAC
- Electrical
- Roofing
- Pest
- Lawn
- Pool
- Restoration
- Dental
- Medical clinics
- Med spas
- Salons
- Fitness
- Pet care
- Auto services
- Law firms
If your customers open Google Maps or ask AI “near me” before they buy, this is built for your network.
What you are buying
Novanitymetrics.Justbookedjobs.
01
Booked jobs over busy dashboards
We measure success by booked jobs, cost per lead, and revenue — not impressions, clicks, or screenshots from marketing software.
02
Every recommendation explained
You'll always know what we're doing, why we're doing it, and how it helps your business grow. No mystery. No black box.
03
Complete transparency
See exactly where every marketing dollar goes, what's working, what's not, and what we're doing next.
Every location gets
The same proven monthly work. Adapted to each territory.
Weekly
Google Business Profile, run weekly
Posts, photos, services, Q&A, review replies in the owner's voice.
Monthly
Local SEO that matches the territory
Service-area pages, buyer-intent content, technical fixes. Nothing generic.
Ongoing
AI Visibility (AEO / GEO)
Schema, entities, FAQ architecture, so ChatGPT, Gemini and Google AI recommend the location and describe it correctly.
Every 90 days
AI Accuracy Audit
We check what AI engines say about each location and correct it at the source. Most networks have never looked.
Per location
Call tracking and attribution
Every call and lead tied to the channel that produced it. Booked jobs, not clicks.
Kept clean
Citations and directory sync
Consistent name, address, phone across 50+ directories, per location.
Add-ons: Google Ads and Local Services Ads management, AI answering service, video, and websites, per location or network-wide.
The system
Built by marketers. Run by a system. Checked by humans.
Twenty years of local SEO and franchise marketing, written down as a playbook and run by an AI system we built. Every location gets the same proven monthly work, adapted to its territory, without a 40-person agency bill. A human reviews everything before it goes live. That's how per-location pricing gets affordable without the results getting cheap.
- Onboard in 72 hoursOne form per location. The corporate template pre-fills the brand rules.
- Brand-safe by defaultFranchisor sets what can and can't be said. The system enforces it at every location.
- Roll out in wavesFive locations, then 25, then the network. No big-bang launch.
Reporting
Reporting that matters. Cost per lead, ROI, new customers.
Every location gets a plain-English report emailed automatically each month: what it cost, what came in, what we did. Corporate gets the same report for every location in the network, plus live access to Google Business Profile performance and call tracking. No ranking charts. No vanity numbers.
Cost per lead
$31
−9% vs last month
New customers
91
+17%
Return on spend
14:1
booked revenue ÷ cost
| What we did this month | Status |
|---|---|
| 12 Google Business posts, 38 review replies | Live |
| New page: “Why is my AC freezing up?” | Live |
| AI check: hours and services corrected | Fixed |
| Citations synced across 52 directories | 3 pending |
Example report · one location, one month
Pricing
Priced per location. Volume brings it down.
Every location is one seat. Networks get a per-seat rate that drops with volume, plus optional add-ons. Founding networks that launch with us this year lock their rate. Request the sheet and you’ll have real numbers in one business day.
What’s on the sheet
- Per-seat rate by network size
- Founding-network lock
- Pilot terms: 5 locations, 90 days
- Add-on menu, per location or network-wide
- What corporate gets vs. what each owner gets
How we start
Pilot first. Then the network.
Step 1
Pick 5 locations.
A mix of strong and struggling markets.
Step 2
90 days.
We run the full system. You watch calls, leads and AI visibility move on the dashboard.
Step 3
Decide with data.
Roll to the network at the locked rate, or walk away with a full report either way.
Straight answers
Questions franchisors ask.
Do our owners have to do anything?
- Fifteen minutes on the onboarding form and access to their Google Business Profile. That's it.
Can corporate control what gets published?
- Yes. Brand rules, banned claims, and approved services are set once at the network level and enforced everywhere.
What about our existing vendors?
- We can run alongside or replace. Most networks start with a pilot in markets that have no vendor.
Who owns the data and accounts?
- The franchisee owns their Google Business Profile and website. Always. We never hold accounts hostage.
What kinds of franchises do you work with?
- Any brand whose customers search locally: home services, dental and medical, med spas and salons, fitness, pet care, auto, restoration, legal, clinics. Our deepest track record is home services, the hardest local-search category to win. The system is the same; the playbook adapts to the category.
Do you do long-term contracts?
- No. Pilots are 90 days. Networks roll on month to month at a locked rate. We keep you by being worth it.
Get the sheet
Get the network price sheet.
Real per-location numbers, one business day, no sales deck.