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Red Palm

For law firms

Cost per signed case.
Not cost per click.

Legal is the most expensive keyword auction there is, which makes vague reporting unusually costly. We build the search and the intake that produce signed matters — and we report the number that decides whether any of it worked.

Start a projectSee how we report

Law Firms film

We’re filming this one. Ask on the call and we’ll walk you through the accounts in the meantime.

Law Firmsfilm coming soon

In this program

  • SEO
  • Google Ads
  • Local Services Ads
  • Google Business Profile
  • AI Visibility
  • Call Tracking
  • Intake
  • Reporting
On this page

The problem

In legal, a bad lead is not cheap. It's the most expensive thing you buy.

Legal clicks run to tens of dollars and sometimes far more, which changes the maths entirely. In most industries a poorly-qualified lead wastes a little budget. In legal it wastes budget at a rate that can make an otherwise healthy campaign lose money — and cost per lead reporting hides it completely, because an unqualified enquiry and a signed case both count as one.

So the only number worth optimising against is cost per signed case, which means intake has to be measured as carefully as the advertising. A firm can have excellent campaigns and still lose, because enquiries arrive when nobody answers and are gone within the hour.

What we report instead

  • Cost per signed case

    Enquiries traced through consultation to a signed matter, by practice area.

  • Qualified rate by source

    What proportion of each channel's enquiries are actually the matters you take.

  • Intake speed

    Time to first human response — the variable that decides most legal enquiries.

What we run for Law Firms

The whole stack, tuned for a firm.

Bought separately these underperform. Run together, each one makes the next cheaper.

  1. 01

    Local Search & Map Pack

    Rank for practice area plus city — the searches that produce matters — rather than for broad legal terms that produce browsing. Google Business Profile, citations, review generation, and link detox where a previous vendor bought something regrettable.

  2. 02

    Google Ads & Local Services Ads

    Tight campaigns by practice area with aggressive negative-keyword work, because in this auction the wrong click is genuinely expensive. Plus Local Services Ads for law, which is priced per lead rather than per click and screened before it reaches you.

  3. 03

    AI Visibility (GEO / AEO)

    People now describe their situation to an AI agent before they ever search, and the answer names a few firms. Crawler access, structured data for practice areas and location, and content that actually answers the question — which is also what earns the citation.

  4. 04

    Website & Brand

    A fast site organised by practice area, with attorney credentials and real case outcomes where you are permitted to publish them, and a consultation request that works on a phone at 11pm. Ethical constraints on claims are treated as a given, not an obstacle.

  5. 05

    Capture & Convert

    Legal enquiries go to whoever responds first, and often that is measured in minutes. AI answering and trained intake staff pick up on the first ring, screen against your criteria, and book the consultation — every call transcribed and scored so you can see which matters were lost at intake rather than in the auction.

  6. 06

    Measurement & Growth

    Spend, leads, cost per lead, cost per acquisition, revenue and return on spend — one clean scorecard every month, plus a strategy call to decide what to scale and what to cut. You always know what a customer costs and what they're worth.

Proof, not adjectives

Where our numbers come from.

Straight answer: every client figure Red Palm publishes today comes from home-service and trades businesses, and so does every testimonial film. We are not going to dress one up as a legal case study. The mechanics transfer — local search, tight paid campaigns, fast intake and attribution through to a signed matter work the same way — but until a firm agrees to publish its numbers, this page is an argument rather than a result. Ask on the call and we will walk you through the real accounts.

Straight answers

The questions a managing partner actually asks.

Before you hire any marketing agency, make sure you know these answers.

Legal clicks cost a fortune. How do I not waste it?

By refusing to optimise against cost per lead. At legal click prices the difference between an enquiry you can take and one you cannot is the whole margin, and a blended cost-per-lead figure treats them identically. Tight campaigns by practice area, sustained negative-keyword work, and reporting that stops at cost per signed case rather than cost per enquiry.

Is Local Services Ads available for law firms?

Yes, in eligible practice areas and jurisdictions, and it behaves differently from ordinary PPC — you are charged per lead rather than per click, and Google screens before the lead reaches you. It is frequently a better first dollar than broad search for firms that qualify. Eligibility is worth checking before assuming either way.

How much of this is intake rather than marketing?

More than most firms expect. We have seen campaigns blamed for poor results where the actual loss was enquiries arriving after five o'clock and being returned the next morning, by which point the matter was signed elsewhere. That is why intake speed is reported as a number here rather than left as an assumption.

Why aren't AI agents recommending my business?

Usually one of two things. Your robots.txt is quietly blocking the AI crawlers — GPTBot, ClaudeBot and Google-Extended are blocked by default on a surprising number of sites — or your pages carry no structured data telling the model what you do, where you work and when you're open. Both are fixable, and most of your competitors haven't done it yet.

Do I own my accounts and website?

Yes. The site, the domain, the ad accounts, the Google Business Profile, the analytics — all in your name. You keep everything if you ever leave. Marketing built on a vendor's rented accounts is a hostage situation, and cleaning that up is half of what we get called in to do.

How fast will I see results?

Paid can produce consultations in the first week. Local search moves in weeks for profile work and months for content and links, and competitive practice areas are slower still. Anyone promising page one in thirty days is selling something. We report signed cases and cost per signed case from month one.

What we run

Get found everywhere your customer looks. Then booked.

Bought separately they underperform. Run together, each one makes the next cheaper.

A Google search for electrician in Myrtle Beach: a client sits first in the business results with 4.9 stars from 4,100 reviews, open 24 hours, pinned on the map beside it.

One customer, six surfaces

They rarely arrive from one place. Each of these is a chance to be the name they remember — or the one they never saw.

  • GoogleBe found
  • AI answersBe recommended
  • YouTubeBe chosen
  • MapsBe local
  • Your websiteBuild trust
  • Booked jobsThe point

AI doesn't recommend businesses because they use the right keywords. It recommends businesses it understands. We structure your website with connected topics, schema, FAQs, entity relationships, and machine-readable content so Google AI, ChatGPT, Gemini, Perplexity, and future AI platforms can confidently understand — and recommend — your business.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Schema & Structured Data
  • Entity Optimization
  • FAQ Architecture
  • AI Citation Strategy

Check out our AI CSR

It never misses a call. That's money back on your table.

The calls that come in after hours mostly go to voicemail — where they quietly die. Our AI CSR picks up on the first ring, every single time, qualifies the job and books it. Every call it catches is revenue that would otherwise have gone to whoever answered first.

A CSR AI answering-service desk: an agent in a headset at her screen, with the booked conversation running beside her — I'd like to schedule an appointment.
Recorded call0:47
A recording of the agent. No customer details are spoken.

What it did

Length
—
Outcome
—
Window
—
  • Price question
  • Diagnostic fee
  • Two windows offered
  • Booked

    Every call is transcribed, scored and attributed, so you can see which campaigns produce booked jobs rather than just ringing phones.

    Reporting & ROI

    Every month, the money.

    Not a dashboard you never log into. Spend, enquiries, qualified rate, signed cases and cost per signed case, broken out by practice area.

    Every campaign is traced from the click or the call all the way to the booked job and the revenue it produced. You see which campaigns make money and which ones we’re about to kill — before you have to ask. Once a month we sit down, walk the numbers, and decide what to spend more on and what to cut.

    Put a dollar in, know exactly what comes back out.

    Monthly scorecard

    Your accounts, in your name.

    An illustrative sample month, showing spend, leads, booked jobs and the revenue produced.
    What you spent
    $8,400
    What it produced
    214
    $39
    96
    $87
    What came back
    $312,000

    Return on spend

    37×

    Tap or hover any line to see exactly what it counts — and what it deliberately does not.

    Illustrative sample — one month of a mid-size program, shown to make the format concrete. Your numbers will be your own.

    Start here

    Let’s start a conversation.

    A few questions, then a real answer from a person — and a 90-day teardown of what we’d change, whether or not you hire us.

    Check your own site

    How does your site actually hold up?

    One address, one test. Google loads your site on a throttled mid-range phone and reports what a real visitor gets, and at the same time we check whether AI agents are even allowed to read you. Takes about thirty seconds, and we don't keep the result.

    A finished site check on screen: an overall score of 78 percent, with performance, SEO, mobile, security and conversion each scored out of 100.

    Measured by Google PageSpeed Insights on a simulated mid-range phone. Where your site has enough traffic, the numbers are what real visitors actually experienced over the last 28 days; where it does not, they come from this single test run and are labelled as such. Thresholds are Google’s published Core Web Vitals bands.

    How it works

    Research. Build. Grow. Repeat.

    Every campaign follows the same proven process — designed to produce measurable, long-term growth.

    1. Step 1

      Research

      We uncover search demand, competitor gaps, customer questions, and AI opportunities before a single recommendation is made.

    2. Step 2

      Build

      We create one connected marketing system where SEO, AI Visibility, paid media, websites, content, and video all work together.

    3. Step 3

      Launch

      Every campaign is deployed with performance, visibility, and conversion in mind — across Google, AI, YouTube, and paid channels.

    4. Step 4

      Improve

      We measure everything, refine continuously, and help your business grow month after month through data-driven optimization.

    The stack behind it

    • SEO
    • Google Ads
    • Local Services Ads
    • AI Visibility
    • Google Business Profile
    • Answering Service
    • Video
    • Branding
    • Paid Social
    • Call Tracking
    • Reporting
    • Strategy

    Insights

    We publish what we know.

    Including the parts that cost us upsells — Domain Authority is not a ranking factor, and we will keep saying so.

    Start here

    Let's have a conversation.

    We'll come back with a 90-day teardown of exactly what we'd change for your firm and in what order — whether or not you hire us.

    • No sequence, no dripA person reads it and replies within one business day.
    • The teardown is freeYou keep it whether or not you hire us.
    • We say what we would not doIncluding the work that would make us more money.