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Red Palm

For HVAC contractors

Fill the schedule.
Especially in the shoulder season.

Anyone can make the phone ring in July. We build the search, the ads and the systems that keep your trucks booked in April and October too — and we measure it in installs and service calls, not clicks.

Start a projectSee HVAC results
HVACtestimonial
  • $330 → $51per PPC lead
  • 3 → 9trucks in year one
  • 6 yearsdoubling, consecutively

In this program

  • SEO
  • Google Ads
  • Local Services Ads
  • Google Business Profile
  • AI Visibility
  • Call Tracking
  • Answering Service
  • Reporting
On this page

The problem

You don't have a lead problem. You have a cost problem.

Most HVAC contractors we meet are already getting calls. The trouble is what those calls cost, when they show up, and what they turn into. Summer's easy — the AC dies and the phone melts. Then September hits and the board goes quiet, so you crank the ad budget to keep the crews busy and your cost per lead doubles right when margins are thinnest.

That's backwards. The fix isn't spending more in the slow months. It's owning the local search results and the map pack year-round, so the free calls carry you through the shoulder season and paid only fills the gaps. Then it's tracking every call to a booked job, so you kill the campaigns bleeding money before they bleed you for a quarter.

  • Cost per lead

    $330$51

    Same market, same trucks.

  • Trucks on the road

    39

    Inside the first year.

  • Every call traced

    RingingBooked

    To an install or a service ticket.

What we run for HVAC

The whole stack, tuned for heating and air.

Bought separately these underperform. Run together, each one makes the next cheaper.

  1. 01

    Local Search & Map Pack

    Rank in the map pack for “AC repair near me” and “furnace replacement” in the towns that actually pay. Google Business Profile built and managed, local citations, review generation, backlinking and link detox where a past vendor left a mess. This is the engine that carries you when you're not spending on ads.

  2. 02

    Google Ads & Local Services Ads

    PPC for the high-intent installs, plus Local Services Ads — the Google Guaranteed badge that sits above everything else and charges you per lead, not per click. For HVAC, LSA is often the single best dollar you spend. We manage the budget by season so you're not overpaying in July or starving in September.

  3. 03

    AI Visibility (GEO / AEO)

    “Who's the best HVAC company near me?” is now a question people ask ChatGPT and Google's AI Overviews — and the answer names three or four companies. We make sure you're one of them: crawler access, structured data for services, service area, hours and financing, and the content the models actually cite.

  4. 04

    Website & Video

    A fast site built to convert a panicked homeowner at 9pm — click-to-call, financing front and centre, service-area pages that rank. Plus video for both search and social, because a face and a truck close better than stock photos.

  5. 05

    Capture & Convert

    An after-hours AC failure is your best lead and your most-missed call. Our AI answering service and trained CSRs pick up on the first ring, qualify the job, quote a ballpark and book it — then transcribe and score every call so you see which campaigns produce booked jobs, not just noise.

  6. 06

    Measurement & Growth

    Spend, leads, cost per lead, cost per acquisition, revenue and return on spend — one clean scorecard every month, plus a strategy call to decide what to scale and what to cut. You always know what a customer costs and what they're worth.

Proof, not adjectives

Contractors, in their own words.

$330 → $51 per lead

The figure is published: one client went from $330 to $51 per PPC lead in the same market with the same trucks. The film beside it is a home-service contractor talking at length about their own business — a separate client, not the one behind that number.

Straight answers

The questions an HVAC owner actually asks.

Before you hire any marketing agency, make sure you know these answers.

When's the best time to start?

Ninety days before your busy season, not the week it starts. Local rankings and reviews compound over months, so the work you do in the shoulder season is what pays off when demand spikes. Start in the slow months and you walk into summer already on top of the map.

Should I run ads or do SEO?

Both, in that order of urgency. Ads and Local Services Ads turn on tomorrow and fill the schedule now. SEO and the map pack take a few months but drive your cost per lead down over time so you're not renting every call forever. The goal is to lean less on paid each year, not more.

What's Local Services Ads and do I need it?

It's the Google Guaranteed badge that sits at the very top of the results, above the map and the regular ads. You pay per lead, not per click, and it's frequently the highest-ROI channel for HVAC. If you're not running it, a competitor is showing up above you for your own customers.

Why aren't AI agents recommending my business?

Usually one of two things. Your robots.txt is quietly blocking the AI crawlers — GPTBot, ClaudeBot and Google-Extended are blocked by default on a surprising number of sites — or your pages carry no structured data telling the model what you do, where you work and when you're open. Both are fixable, and most of your competitors haven't done it yet.

Do I own my accounts and website?

Yes. The site, the domain, the ad accounts, the Google Business Profile, the analytics — all in your name. You keep everything if you ever leave. Marketing built on a vendor's rented accounts is a hostage situation, and cleaning that up is half of what we get called in to do.

How fast will I see results?

Paid can produce booked jobs the first week. Local search moves in weeks for profile and citation work, months for content and links. Anyone promising you page one in thirty days is selling something. We track booked jobs and cost per job from month one so you see the curve instead of taking it on faith.

What we run

Get found everywhere your customer looks. Then booked.

Bought separately they underperform. Run together, each one makes the next cheaper.

A Google search for electrician in Myrtle Beach: a client sits first in the business results with 4.9 stars from 4,100 reviews, open 24 hours, pinned on the map beside it.

One customer, six surfaces

They rarely arrive from one place. Each of these is a chance to be the name they remember — or the one they never saw.

  • GoogleBe found
  • AI answersBe recommended
  • YouTubeBe chosen
  • MapsBe local
  • Your websiteBuild trust
  • Booked jobsThe point

AI doesn't recommend businesses because they use the right keywords. It recommends businesses it understands. We structure your website with connected topics, schema, FAQs, entity relationships, and machine-readable content so Google AI, ChatGPT, Gemini, Perplexity, and future AI platforms can confidently understand — and recommend — your business.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Schema & Structured Data
  • Entity Optimization
  • FAQ Architecture
  • AI Citation Strategy

Check out our AI CSR

It never misses a call. That's money back on your table.

The calls that come in after hours mostly go to voicemail — where they quietly die. Our AI CSR picks up on the first ring, every single time, qualifies the job and books it. Every call it catches is revenue that would otherwise have gone to whoever answered first.

A CSR AI answering-service desk: an agent in a headset at her screen, with the booked conversation running beside her — I'd like to schedule an appointment.
Recorded call0:47
A recording of the agent. No customer details are spoken.

What it did

Length
—
Outcome
—
Window
—
  • Price question
  • Diagnostic fee
  • Two windows offered
  • Booked

    Every call is transcribed, scored and attributed, so you can see which campaigns produce booked jobs rather than just ringing phones.

    Reporting & ROI

    Every month, the money.

    Not a dashboard you never log into. Every campaign traced from the click or the call to the booked job and the revenue it produced.

    Every campaign is traced from the click or the call all the way to the booked job and the revenue it produced. You see which campaigns make money and which ones we’re about to kill — before you have to ask. Once a month we sit down, walk the numbers, and decide what to spend more on and what to cut.

    Put a dollar in, know exactly what comes back out.

    Monthly scorecard

    Your accounts, in your name.

    An illustrative sample month, showing spend, leads, booked jobs and the revenue produced.
    What you spent
    $8,400
    What it produced
    214
    $39
    96
    $87
    What came back
    $312,000

    Return on spend

    37×

    Tap or hover any line to see exactly what it counts — and what it deliberately does not.

    Illustrative sample — one month of a mid-size program, shown to make the format concrete. Your numbers will be your own.

    Start here

    Let’s start a conversation.

    A few questions, then a real answer from a person — and a 90-day teardown of what we’d change, whether or not you hire us.

    Check your own site

    How does your site actually hold up?

    One address, one test. Google loads your site on a throttled mid-range phone and reports what a real visitor gets, and at the same time we check whether AI agents are even allowed to read you. Takes about thirty seconds, and we don't keep the result.

    A finished site check on screen: an overall score of 78 percent, with performance, SEO, mobile, security and conversion each scored out of 100.

    Measured by Google PageSpeed Insights on a simulated mid-range phone. Where your site has enough traffic, the numbers are what real visitors actually experienced over the last 28 days; where it does not, they come from this single test run and are labelled as such. Thresholds are Google’s published Core Web Vitals bands.

    How it works

    Research. Build. Grow. Repeat.

    Every campaign follows the same proven process — designed to produce measurable, long-term growth.

    1. Step 1

      Research

      We uncover search demand, competitor gaps, customer questions, and AI opportunities before a single recommendation is made.

    2. Step 2

      Build

      We create one connected marketing system where SEO, AI Visibility, paid media, websites, content, and video all work together.

    3. Step 3

      Launch

      Every campaign is deployed with performance, visibility, and conversion in mind — across Google, AI, YouTube, and paid channels.

    4. Step 4

      Improve

      We measure everything, refine continuously, and help your business grow month after month through data-driven optimization.

    The stack behind it

    • SEO
    • Google Ads
    • Local Services Ads
    • AI Visibility
    • Google Business Profile
    • Answering Service
    • Video
    • Branding
    • Paid Social
    • Call Tracking
    • Reporting
    • Strategy

    Insights

    We publish what we know.

    Including the parts that cost us upsells — Domain Authority is not a ranking factor, and we will keep saying so.

    Start here

    Let's have a conversation.

    We'll come back with a 90-day teardown of exactly what we'd change for your HVAC business and in what order — whether or not you hire us.

    • No sequence, no dripA person reads it and replies within one business day.
    • The teardown is freeYou keep it whether or not you hire us.
    • We say what we would not doIncluding the work that would make us more money.