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Red Palm

For electrical contractors

Win the panel job,
not just the outlet call.

Service calls keep the vans busy; panel upgrades, EV chargers and rewires pay for the year. We build the search and the ads that bring both — and we report on which is which.

Start a projectSee electrical results
Electricaltestimonial
  • $330 → $51per PPC lead
  • 3 → 9trucks in year one
  • 6 yearsdoubling, consecutively

In this program

  • SEO
  • Google Ads
  • Local Services Ads
  • Google Business Profile
  • AI Visibility
  • Call Tracking
  • Answering Service
  • Reporting
On this page

The problem

A full schedule and a thin month are the same schedule.

Electrical demand splits in two. There is the small urgent work — a dead circuit, a tripping breaker — which is easy to win and thin on margin. And there is the work that actually makes the year: service upgrades, EV charger installs, generators, whole-house rewires. Most marketing treats them identically, so the reporting says the phone is ringing while the P&L says otherwise.

We separate them at the campaign level and report on them separately, so you can see cost per booked panel upgrade rather than cost per call. Then the mix becomes a decision instead of whatever the ad platform happened to optimise for.

  • Cost per lead

    $330$51

    Same market, same trucks.

  • Trucks on the road

    39

    Inside the first year.

  • Every call traced

    RingingBooked

    To a booked job, not a voicemail.

What we run for Electrical

The whole stack, tuned for electrical.

Bought separately these underperform. Run together, each one makes the next cheaper.

  1. 01

    Local Search & Map Pack

    Rank for “electrician near me”, “panel upgrade” and “EV charger installation” in the postcodes that produce the larger tickets. Google Business Profile built and managed, citations, review generation, backlinking and link detox.

  2. 02

    Google Ads & Local Services Ads

    Separate campaigns for the urgent service call and the planned upgrade, so one does not eat the other's budget. Plus Local Services Ads — the Google Guaranteed badge above the map, priced per lead rather than per click.

  3. 03

    AI Visibility (GEO / AEO)

    Homeowners now ask AI agents which EV charger to install and who installs it. That answer names a few companies. Crawler access, structured data for services, licensing and service area, and the content the models cite.

  4. 04

    Website & Video

    A fast site with click-to-call, licence and insurance visible, financing on the large-ticket pages, and service-area pages that rank. Video for search and social — electrical is a trust purchase and a face helps.

  5. 05

    Capture & Convert

    A panel-upgrade enquiry that reaches voicemail is a five-figure job handed to whoever answered. AI answering and trained CSRs pick up on the first ring, qualify and book — every call transcribed, scored and attributed.

  6. 06

    Measurement & Growth

    Spend, leads, cost per lead, cost per acquisition, revenue and return on spend — one clean scorecard every month, plus a strategy call to decide what to scale and what to cut. You always know what a customer costs and what they're worth.

Proof, not adjectives

Electricians, in their own words.

$4M → $30M+

“From $4M to $30M+ in the trades. I have trusted Red Palm for ten years, and I have never had a reason to look anywhere else.”
Trades operator, ten-year client

One client, quoted as given, in a film where they say it themselves. Ten years is the part that matters — this is not a launch story.

Straight answers

The questions an electrical owner actually asks.

Before you hire any marketing agency, make sure you know these answers.

How do I get more panel upgrades and fewer $150 service calls?

By bidding on them separately and reporting on them separately. Run as one blended campaign, the platform optimises toward whatever converts most often — which is always the cheap urgent job. Split the campaigns, track cost per booked upgrade as its own number, and the mix becomes something you choose.

Is EV charger work worth marketing for?

It is worth marketing for where the local vehicle mix supports it, and it is worth checking before you spend. The search volume is real but uneven by postcode, and the job often opens the door to a service upgrade — which is the larger ticket. We size the demand in your actual service area first rather than assuming.

Should I run ads or do SEO?

Both, in that order of urgency. Ads and Local Services Ads turn on tomorrow. SEO and the map pack take a few months but bring your cost per lead down so you are not renting every call forever. The aim is to depend on paid less each year.

Why aren't AI agents recommending my business?

Usually one of two things. Your robots.txt is quietly blocking the AI crawlers — GPTBot, ClaudeBot and Google-Extended are blocked by default on a surprising number of sites — or your pages carry no structured data telling the model what you do, where you work and when you're open. Both are fixable, and most of your competitors haven't done it yet.

Do I own my accounts and website?

Yes. The site, the domain, the ad accounts, the Google Business Profile, the analytics — all in your name. You keep everything if you ever leave. Marketing built on a vendor's rented accounts is a hostage situation, and cleaning that up is half of what we get called in to do.

How fast will I see results?

Paid can produce booked work the first week. Local search moves in weeks for profile and citation work, months for content and links. Anyone promising page one in thirty days is selling something. We track booked jobs and cost per job from month one.

What we run

Get found everywhere your customer looks. Then booked.

Bought separately they underperform. Run together, each one makes the next cheaper.

A Google search for electrician in Myrtle Beach: a client sits first in the business results with 4.9 stars from 4,100 reviews, open 24 hours, pinned on the map beside it.

One customer, six surfaces

They rarely arrive from one place. Each of these is a chance to be the name they remember — or the one they never saw.

  • GoogleBe found
  • AI answersBe recommended
  • YouTubeBe chosen
  • MapsBe local
  • Your websiteBuild trust
  • Booked jobsThe point

AI doesn't recommend businesses because they use the right keywords. It recommends businesses it understands. We structure your website with connected topics, schema, FAQs, entity relationships, and machine-readable content so Google AI, ChatGPT, Gemini, Perplexity, and future AI platforms can confidently understand — and recommend — your business.

  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Schema & Structured Data
  • Entity Optimization
  • FAQ Architecture
  • AI Citation Strategy

Check out our AI CSR

It never misses a call. That's money back on your table.

The calls that come in after hours mostly go to voicemail — where they quietly die. Our AI CSR picks up on the first ring, every single time, qualifies the job and books it. Every call it catches is revenue that would otherwise have gone to whoever answered first.

A CSR AI answering-service desk: an agent in a headset at her screen, with the booked conversation running beside her — I'd like to schedule an appointment.
Recorded call0:47
A recording of the agent. No customer details are spoken.

What it did

Length
—
Outcome
—
Window
—
  • Price question
  • Diagnostic fee
  • Two windows offered
  • Booked

    Every call is transcribed, scored and attributed, so you can see which campaigns produce booked jobs rather than just ringing phones.

    Reporting & ROI

    Every month, the money.

    Not a dashboard you never log into. Service calls and upgrades reported separately, each traced to the revenue it produced.

    Every campaign is traced from the click or the call all the way to the booked job and the revenue it produced. You see which campaigns make money and which ones we’re about to kill — before you have to ask. Once a month we sit down, walk the numbers, and decide what to spend more on and what to cut.

    Put a dollar in, know exactly what comes back out.

    Monthly scorecard

    Your accounts, in your name.

    An illustrative sample month, showing spend, leads, booked jobs and the revenue produced.
    What you spent
    $8,400
    What it produced
    214
    $39
    96
    $87
    What came back
    $312,000

    Return on spend

    37×

    Tap or hover any line to see exactly what it counts — and what it deliberately does not.

    Illustrative sample — one month of a mid-size program, shown to make the format concrete. Your numbers will be your own.

    Start here

    Let’s start a conversation.

    A few questions, then a real answer from a person — and a 90-day teardown of what we’d change, whether or not you hire us.

    Check your own site

    How does your site actually hold up?

    One address, one test. Google loads your site on a throttled mid-range phone and reports what a real visitor gets, and at the same time we check whether AI agents are even allowed to read you. Takes about thirty seconds, and we don't keep the result.

    A finished site check on screen: an overall score of 78 percent, with performance, SEO, mobile, security and conversion each scored out of 100.

    Measured by Google PageSpeed Insights on a simulated mid-range phone. Where your site has enough traffic, the numbers are what real visitors actually experienced over the last 28 days; where it does not, they come from this single test run and are labelled as such. Thresholds are Google’s published Core Web Vitals bands.

    How it works

    Research. Build. Grow. Repeat.

    Every campaign follows the same proven process — designed to produce measurable, long-term growth.

    1. Step 1

      Research

      We uncover search demand, competitor gaps, customer questions, and AI opportunities before a single recommendation is made.

    2. Step 2

      Build

      We create one connected marketing system where SEO, AI Visibility, paid media, websites, content, and video all work together.

    3. Step 3

      Launch

      Every campaign is deployed with performance, visibility, and conversion in mind — across Google, AI, YouTube, and paid channels.

    4. Step 4

      Improve

      We measure everything, refine continuously, and help your business grow month after month through data-driven optimization.

    The stack behind it

    • SEO
    • Google Ads
    • Local Services Ads
    • AI Visibility
    • Google Business Profile
    • Answering Service
    • Video
    • Branding
    • Paid Social
    • Call Tracking
    • Reporting
    • Strategy

    Insights

    We publish what we know.

    Including the parts that cost us upsells — Domain Authority is not a ranking factor, and we will keep saying so.

    Start here

    Let's have a conversation.

    We'll come back with a 90-day teardown of exactly what we'd change for your electrical business and in what order — whether or not you hire us.

    • No sequence, no dripA person reads it and replies within one business day.
    • The teardown is freeYou keep it whether or not you hire us.
    • We say what we would not doIncluding the work that would make us more money.